I love this serum moisturizer! I have used the best of the best (La Mer, Caudalie, Vitners Daughter, La Prairie, and more) and this works better on my skin than any of the very expensive brands! This product is very potent with effective ingredients, so a little goes a long way to hydrate my skin, smoothing out fine lines and wrinkles. I immediately noticed I had a more even skin tone. I have acne prone sensitive skin and always used retinol in the past to address these concerns, but I find the natural bakuchiol in this product is far more effective than retinol, without causing any irritation. It also smells amazing and leaves my skin glowing! This is my favorite product ever and I recommend it to anyone who compliments my skin! See my before and after photos, they speak for themselves and how this incredible product transformed my skin!